loss-leader
loss-leader 英 [lɔs ˈli:də] 美 [lɔs ˈlidɚ]
n. 为招徕顾客而亏本销售的商品
名词复数:loss-leaders
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- n. 为招徕顾客而亏本销售的商品
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1. A big banana price war has been raging in Britain, but you probably haven’t heard about it.) It’s textbook loss-leader economics.
（因为产品是书籍所以登了广告，在英国一场香蕉价格大战正如火如荼的展开，你也许还没有听说这个消息）。
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2. Loans have traditionally been a loss-leader product, giving the lender a relationship with a customer, and a basis on which to cross-sell more profitable business.
贷款传统上是一种赔本赚吆喝的产品，银行籍此与客户建立起关系，并在此基础上向客户交叉销售利润更高的产品与服务。
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3. Of course, YouTube won’t say it’s turning its back on user generated content, the same way Max Levchin said calling UGC a loss-leader was “too harsh” a few months ago.
当然， YouTube不会说这是背离UGC用户生成内容（宗旨的），几个月前马克斯列夫齐恩也表示，称UGC是赔本赚吆喝的大甩卖（loss-leader）“过于严厉” 。
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