loss leader
loss leader 英 [lɔs ˈli:də] 美 [lɔs ˈlidɚ]
phrase. 为招揽顾客而削本出售的商品
名词复数:loss leaders
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- phrase. 为招揽顾客而削本出售的商品
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1. “Gas is a loss leader for them, so they’re willing to cut the price to get you on the premises and shop, ” says Cochran.
“汽油是这些商店的促销品，所以他们愿意用低价油吸引你到他们的门店里购物” 科克伦说。
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2. Under the proposals being considered, Huawei would offer its hardware at a large discount as a loss leader, as part of a wider effort to break into the UK market.
根据正在考虑的提议，华为将以较大折扣提供硬件，作为一笔“赔本赚吆喝”的买卖，以便打入英国市场。
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3. The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.
烤火鸡的费用并不跟随实际的批发价格走还经常亏本。
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