gimmick
gimmick 英 [ˈgɪmɪk] 美 [ˈɡɪmɪk]
n. 暗机关；骗人的玩意；花招 vt. 使暗机关；搞骗人的玩意
名词复数:gimmicks
- A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.
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- n. 暗机关；骗人的玩意；花招
- vt. 使暗机关；搞骗人的玩意
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1. Over the next two decades, he tried every marketing gimmick he could think of.
在接下来的二十年里，他试过了种种所能想到的营销手段。
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2. Live wallpapers: It’s a gimmick and there are a lot of tacky live wallpapers, but there are a few that I really like.
生活壁纸：这是个骗人的玩意，有许多俗气的生活壁纸，但是还有一些我还是很喜欢的。
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3. So, every time I find myself intrigued by a new product or baited by a gimmick, I ask myself if that thing will make my life better.
所以，每当我的好奇心被某个新产品所吸引，或被商家的噱头所诱惑，我都会问自己，这个东西是否会让我生活得更好。
- gimmick (n.) 1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.
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